Copywriter · Proofreader · Editor
Making words work for you
Your words tell your story – be it your novel, your marketing material, research paper, or restaurant menu.
Readers need to feel your story.
Customers need to get the right message.
Research deserves to be explained well.
Whatever stage you are at, we can work to enhance, polish, and perfect your material, or write it for you if your time is better spent doing what you do.
Contact
john@shadowfax-uk.com
(07871) 044333
Services
Copywriting
Sing your song
Communicating your ideas and points to the reader. From a brief summary, bullet points, or even just a beer-mat scribble, we convey a thorough and engaging message, using language and style appropriate to your target audience (customers, clients, readers…or the publisher whose door you want to get a foot in).
Proofreading
Sharpen the sword
Proofreading focuses on correcting minor errors and inconsistencies (for example, spelling, punctuation and capitalization).
It can range from the feather-touch of a final check to your manuscript, to a stiff-brush to sweep up errors that taint your professional image and message.
Editing
Fell the tree
A broad and adaptable service, according to your project requirements.
Corrections and improvements to grammar and style (for example, by improving sentence structure and word choice). This can also involve major changes to content, structure and language.
Digging deeper, content editing involves checking the material for factual errors, contradictions, and inconsistencies. We evaluate the content in detail; so, for example, with fiction, this can address the progression of plots and characters, and with non-fiction, the fulfilment of the material's intention to cover the key points and communicate these successfully to the reader.
“You can always edit a bad page. You can’t edit a blank page.”
― Jodi Picoult